Wednesday, August 26, 2020

Pocahontas †Cultural Anthropology Free Essays

Composing Assignment #1: The Cultural Construction of the Idea of Progress Film picked: Pocahontas One of Walt Disney’s most popular movies, Pocahontas, happens during the 1600s, as the British find portions of the â€Å"New World† that are occupied by local Americans. In this film, we can differentiate the crude way of life and culture of the Native Americans to that of the British, and can perceive how the thoughts of â€Å"progress† or social advancement assume a job in the ethnocentric predisposition held by the Westerners during this time, making the crude generalizations be constructed. Disney utilizes the structure of the characters themselves-what they wear, how they talk, what they eat, what they trust in, and so forth. We will compose a custom article test on Pocahontas †Cultural Anthropology or on the other hand any comparable theme just for you Request Now ; and the plot line of the film, to delineate the social development of the possibility of â€Å"progress†, and bring out the contradicting thoughts of the â€Å"primitive other† and â€Å"civilized self†. This film opens indicating us the life of the British as they board the boat and keeping in mind that they’re cruising adrift. Disney begins with the British since we as westerners identify with the British, and consider their to be of life as typical and humanized. We quickly identify with the shade of their skin, their westernized garments, the manner in which they talk, and the innovation they approach as well. While on the pontoon, John Smith (the male hero) alludes to the Native American Indians as â€Å"savages† who ought to be executed in the event that they disrupt the general flow. This gives us a sneak top into the outlook of the British and how contrarily they see the Native Americans. Leaving us with the conviction that the Indians are savages, Disney at that point presents Pocahontas (the female hero) and the Indian clan that has been living in the New World. Promptly we are presented to the crude way of life of the Indians. We see that their method of voyaging is by wooden kayaks, their garments comprise of an earthy colored fabric that covers next to no while they likewise don't have on shoes, they live in tents, and have only nature at it’s most perfect structure encompassing them. We see the ladies out in the fields gathering corn by hand, while the men are getting back home from fight, with just withdraws from and lances for weapons. The underlying response to seeing the way of life and lifestyle among the Indians is to consider them to be â€Å"uncivilized† and â€Å"savage†, similarly as John Smith was stating on the vessel. Anyway all through the film Disney starts to challenge this conviction and gives us that the westerner’s lifestyle may not be the most ideal lifestyle for everybody. Up until this point, John Smith and the remainder of the English men had been finding new places and discovering Native American’s that had been living for a long time on these remote terrains. The Europeans consistently considered these to be as ignoble, brutal savages, who should have been dominated and â€Å"westernized†. John Smith says something to Pocahontas about how they could improve the Indians life, and construct them streets and tall structures, and show them how to â€Å"make the greater part of their land†. This is an ideal case of the ethnocentric inclination mindset of the Europeans. They not even once thought about that somebody else’s method of living and culture could really be an effective. They believed that their way was the most ideal way, and whatever else was only an immature, primitive way of life that expected to advance into the westernized way of life. After John Smith offers this remark about â€Å"bettering the Indian’s life styles† Pocahontas is profoundly insulted and continues to sing the well known tune, The Colors of the Wind. In this melody Pocahontas gets down on John Smith about his ethnocentric position and gives him her perspective, in singing: â€Å"You think you own whatever land you land on, The earth is only a dead thing you can guarantee, But I know each rock and tree and animal, Has an actual existence, has a soul, has a name. You think the main individuals who are individuals, Are the individuals who look and think like you, But in the event that you walk the strides of an outsider, You’ll learn things you never realized you never knew. † For the first run through John Smith starts to tune in to Pocahontas and acknowledges how uninformed him and his group have been to figure they can guarantee any land they go over, rewarding the locals like wild monsters. This time the Europeans have looked downward on the crude culture of the locals, believing that they were sub-human, and should have been sustained and subdued simply like creatures; anyway at this time John Smith see’s the free soul in Pocahontas, and he respects her association with the nature all around her. He starts to see that the Natives are simply ordinary individuals in their characteristic component, a flourishing off of their general surroundings, with no need of innovation, or any of the headways the westerners were bringing to the New World. Generally, Disney’s film, Pocahontas, makes a brilliant showing differentiating the way of life of the â€Å"primitive other† and â€Å"civilized self† with Pocahontas and the Indians as the crude other and John Smith and the Europeans as the cultivated self. We can see through the Europeans, their ethnocentrism, and their credulous perspectives that persuades they own whatever land they land on and can treat the locals anyway they need. Disney anyway plays out this film in a manner to give us his view on this ethnocentric inclination and how he trusts it to not be right and unlawful. He makes the watcher side with the Indians and depicts the Indians as the heroes and the Europeans as the miscreants. Disney was attempting to communicate something specific that this whiteness perspective isn't generally right and can once in a while carry damage to others in any event, when its not purposeful. Works Cited: Pocahontas. Walt Disney Feature Animation, 1995. Film. Seriff, Suzanne. â€Å"Cultural Anthropology: ANT 302. † University of Texas. Spring 2013. The most effective method to refer to Pocahontas †Cultural Anthropology, Papers

Saturday, August 22, 2020

Human Resource Management Process and Functions

Negligible Art Essay During the 1950s and late 1960s, Minimal Art broke customary thoughts of craftsmanship making by reclassifying the structure, material, and creation of the item and its relationship to physical and worldly space and the observer. Along these lines, Minimalism had the option to cause to notice the space in which the work is appeared; this underscored the immediate commitment with the space and condition as a work in itself. From that point forward, Minimal Art has helped start a turn towards establishment rehearses, a training that has taken fifty years to develop. Negligible Art is the place craftsmen made no endeavor to speak to an outside the real world. The craftsmen needed the observer to react to what was uniquely before them. The truth would be the type of the work and the medium or material that is utilized to make the work. Negligible Art surfaced as a reaction against activity painting, upheld by Abstract Expressionism that concentrated on enthusiastic power and individual readings as Minimalism absolutely depended on single or rehashed geometric structure, sequential examples, solid centralization of modern materials, and alongside outer components of the onlooker and condition. Insignificant Art additionally tested and scrutinized the hypothesis against twentieth century American workmanship pundit Clement Greenberg, who likewise bolstered Abstract Expressionism that unobtrusive craftsmanship is an inside centered examination of the basic highlights of each different medium. He comprehended that cutting edge workmanship was medium explicit and accepted that on the grounds that the historical backdrop of innovation included craftsmen investigating the exact idea of their medium, craftsmanship media ought not be blended. Both of these disturbances refered to turns for the act of Installation Art by permitting the breakdown of medium explicitness and all it implied, just as the possibility that outer elements of the observer and condition assume a job by they way we experience craftsmanships. Establishment Art can be characterized as the position of items in a specific setting so as to pass on a specific inclination, thought or experience. Through their arrangement, a relationship is made between the articles and the observer. This relationship changes the items from their regular uses into being a piece of an uncommonly made encounter. Establishment workmanship was essentially an endeavor to give another importance to the old materials they truly broke the edges of artworks and freed them from the deep rooted customs of customary creation and review of craftsmanship. They vandalized canvases, they carried discovered articles to displays, they shipped down figures from the platforms so the exhibition hall quality and subsequently the dictator nature of the workmanship was abused. Some of these ideas were utilized beforehand into the models by American Minimalist, Carl Andr㠐â ©, in spite of the fact that his expectation was extraordinary. Above all else, he contradicted expressionist canvas and ideas by scrutinizing their thoughts through his work and deliberately ensured his works didn't mirror his own contacts or manual aptitudes. He saw the significance presented on the hand of the craftsman in the making of a fine art as an interruption from the workmanship object itself. In this manner, rather he made articles that were as generic and impartial as could reasonably be expected, with the point that the observer ought to have a progressively unadulterated response to the workmanship object itself, taking a gander at the genuineness and not the brain science. He accomplished this by carefully utilizing modern materials. He receives painterly configuration, and uses industrially accessible materials or articles that are sincerely cool, clear and mundane, quite often in indistinguishable units or bar structures, for example, timber, Styrofoam, concrete squares, bundles of roughage, and so forth., with just one kind of material for every work. A case of this would be his show at the Tibor de Nagy Gallery in 1966. The craftsman organized eight rectangular figures on the display floor, each made of 120 indistinguishable fire blocks. Comparable VII (1966) as a rule alluded to as The Bricks one of eight works, was made two blocks high, six across and ten the long way. .u64188f51bb1eddcc6804098b0baabc0a , .u64188f51bb1eddcc6804098b0baabc0a .postImageUrl , .u64188f51bb1eddcc6804098b0baabc0a .focused content territory { min-stature: 80px; position: relative; } .u64188f51bb1eddcc6804098b0baabc0a , .u64188f51bb1eddcc6804098b0baabc0a:hover , .u64188f51bb1eddcc6804098b0baabc0a:visited , .u64188f51bb1eddcc6804098b0baabc0a:active { border:0!important; } .u64188f51bb1eddcc6804098b0baabc0a .clearfix:after { content: ; show: table; clear: both; } .u64188f51bb1eddcc6804098b0baabc0a { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; darkness: 1; progress: murkiness 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .u64188f51bb1eddcc6804098b0baabc0a:active , .u64188f51bb1eddcc6804098b0baabc0a:hover { mistiness: 1; progress: obscurity 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .u64188f51bb1eddcc6804098b0baabc0a .focused content zone { width: 100%; position: rela tive; } .u64188f51bb1eddcc6804098b0baabc0a .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content enrichment: underline; } .u64188f51bb1eddcc6804098b0baabc0a .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u64188f51bb1eddcc6804098b0baabc0a .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-fringe sweep: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u64188f51bb1eddcc6804098b0baabc0a:hover .ctaButton { foundation shading: #34495E!important; } .u641 88f51bb1eddcc6804098b0baabc0a .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u64188f51bb1eddcc6804098b0baabc0a-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u64188f51bb1eddcc6804098b0baabc0a:after { content: ; show: square; clear: both; } READ: Confucius And Confucianism EssayIn Aluminum-Zinc Dipole E/W (1989), two rectangular plates are put close to one another to frame a square. The crease that joins those runs either longitudinally or along the side, contingent upon the onlookers see. The contrasting loads of the zinc and aluminum plates and the distinctive obstruction of their surfaces to scratching makes pressure between the two plates and along these lines, it adds a painterly sythesis to the brilliant, blue surface. The exacting evenness of Aluminum-Zinc Dipole scorns Clement Greenbergs charges on unique works of art adherence to levelness. Since the figure is level, and the volume has been nullified, the work shows up as unadulterated material and mass. Moderate, and supporter author for Minimalism is Donald Judd. Judd turned out to be notable for smooth, boxlike developments made of mechanical materials, for example, compressed wood, sheet metal, and Plexiglas that were painted utilizing business strategies. Stacked, adjusted, cantilevered, or focused, their exacting geometric arrangementsoften got from scientific progressionseliminate the possibility of structure and accomplish a solitary spotlight on the item itself. They consolidate components of engineering, model, and painting. Donald Judds explicit article, Untitled (1965) highlighted seven rectangular items made of sparkly electrifies sheet metal, every one of precisely the same measurements, attached to the divider in a vertical line. This additionally tested Abstract Expressionism, the work of art doesnt show any hints of the specialists hand, however is by all accounts precisely delivered. In this manner, the work doesn't seem, by all accounts, to be a statement of the craftsmen abstract expectation, psyche or feelings. With Installation Art, onlookers dont see the fine art from a far distance. Lion's share of the time, they are truly inside it, an integral part of its condition and substance by either; contacting, moving over, strolling through, investigating, connecting with, improving and interfacing with it. As a result of Minimalism, Installation Art has become blas before the traditional modalities of authentic craftsmanship that include negligible works of art holding tight a divider in a room. Minimalists were pitched against the socio-political real factors of the 1960s and 1970s. They needed to break the white 3D square constraints of an exhibition by trying different things with the space. They considered show-stoppers as something that reclassified the importance of the environmental factors where they stood. Moderate craftsmanship legitimately draws in with the space it involves. The fine art is painstakingly organized to underline and uncover the design of the display, regularly being introduced on dividers, in corners, or legitimately onto the floor, urging the watcher to be aware of the space. Andre once said that what was delightful in workmanship was not that somebody is unique but rather that he can discover a method of making on the planet the example of his personality. Emplacement, condition, and comparability are significant in the entirety of his works. A spot is a region inside a domain which has been modified so as to make the general condition progressively prominent, he said. Everything is a situation, yet a spot is connected especially to both the general characteristics of nature and the specific characteristics of the work which has been finished. The blocks in Equivalent VIII are modest materials, fundamental to building, development, and production; by treating these as figure, we see the works physical reality as a stylish marvel. What's more, since position produces and stimulates the piece, Equivalent VIII and its general condition become one show-stopper. Another Minimalist that caused to notice the

Tuesday, August 18, 2020

Business Model of Hilton Hotels

Business Model of Hilton Hotels © Shutterstock.com | happydancingAmong the top hotel chains in the world, Hilton Worldwide has a large number of hotel brands within its portfolio. In this article, we will look at 1) introduction to Hilton, 2) history, 3) business model, and 4) the USP of Hilton Hotels Resorts.INTRODUCTION TO HILTONHilton Hotels Corporation, now known as Hilton Worldwide, is a global hospitality business. The American company is now owned by the Blackstone Group, a multinational US private equity, investment banking, alternate asset management and financial services corporation. The company was created by Conrad Hilton in Cisco, Texas. The headquarters were in Beverly Hills, California from 1969 till 2009. After that, the headquarters moved to Fairfax County, Virginia.Until 2013, Hilton was ranked 38th in terms of size among privately held company by Forbes. In December 2013, the company returned to being a publicly held company in a second IPO worth an estimated $2.35 billion. As of 2014, the com pany has over 4000 hotels under all the Hilton brands. These have an estimated 680,117 rooms in 91 countries.There are several brands that operate under the Hilton brand portfolio. These are either owned, managed or franchised by the company. Some of the hotels under this portfolio include Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, Hilton Hotels and Resorts, Embassy Suites, Hampton Inn and Hampton Inn and Suites, Doubletree by Hilton, Hilton Garden Inn, Home2 Suites, Homewood Suites, and Hilton Grand Vacations.Since 2005, the company is among the sponsors of the United States Olympic Team.HISTORYThe Early YearsThrough most of its history, the hotel chain was managed by Hilton family members since the company was created in 1919 by Conrad Hilton with the purchase of his first hotel. Hilton was born in New Mexico and was one of eight children. He worked as a trader, a clerk, a bellboy and a pianist all before he was 18. In another few years he did turns in politics and banking. When his father died in 1919, he left the army and went to Texas with the intention of buying a small bank to capitalize on the oil boom at the time. Finding banks too expensive and hotels overbooked, he made a deal with a property owner looking to sell. He managed to gather the necessary investment and The Mobley, Hilton’s first hotel, was born. Within a year, he bought two more properties in Texas and in 1925, the first hotel with the Hilton name was set up in Dallas.Hilton managed to survive the depression in the US with 5 out of his 8 hotels and went on to buy his first hotel outside of Texas. This was the Sir Francis Drake in San Francisco. He later sold this at a profit to raise money to purchase the Stevens in Chicago which was the largest hotel in the world at the time. Through World War 2, he continued his acquisitions in LA and New York and by 1942 had presence from coast to coast in the US. His goal at the time was New York’s Waldorf Astoria. He continue d to carry a photo of the hotel with him since the hotel opened in 1931. In 1946, he created the Hilton Hotels Corporation and became the first hotel company to list on the New Work Stock Exchange.By the 1940s, the company had expanded to a worldwide chain of premium hotels. Hilton pushed his board for international expansion and opened the first hotel in Puerto Rico. At the time, a wholly owned subsidiary was created, called Hilton Hotels International and the first European hotel opened in Madrid in 1953. Hilton also purchased the lease on the Waldorf Astoria in 1949, converting it into a profitable venture within a year. The expansion continued with the biggest hotel merger in the industry when Hilton purchased the Statler Hotel Company at the price of $111 million and with international hotels in Turkey and Mexico City.International Operations DivestmentDuring the 1960s, the company divested its international operations, creating a separately traded company called Hilton Interna tional Co. This spin-off was a publicly traded company with Conrad Hilton as its president. He also became chairman of the Hilton Hotels board at the time. This period was marked by change in leadership when Hilton’s son Barron became president of the company. On his persuasion, Hilton agreed to exchange his stake in Hilton International for shares of Trans World Airlines. This investment did not pay off as expected and claims over the Hilton name were lost internationally.In 1967, this new company was acquired by Trans World Corporation, a holding company for Trans World Airlines. This business was sold again in the eighties to UAL Corp, the holding company for United Airlines. This company made attempts to position itself as a holistic travel company that included the Westin Hotels and Hertz rental cars along with Hilton International and United Airlines. Corporate tussles led this business to be sold again soon after to a British leisure and gambling concern called the Ladbroke Group. By 1999, the company was renamed as Hilton Group plc.These separate evolutions of the domestic and international businesses meant that two simultaneous yet autonomous Hilton companies were operating in the world. Both companies were contractually forbidden to operate in each other’s territory under the same name. To manage this, hotels run globally by the American Hilton company were called Conrad Hotels while those run by the international company within the US were called Vista International Hotels. This was an understandably confusing situation for consumers so in 1997, the two companies developed a joint marketing agreement. The terms of this agreement allowed the two companies to share a logo, promote both brands and maintain a joint reservation system. Around the same time, the Vista Hotels were slowly closed and the Conrad converted into a Luxury brand under the Hilton umbrella with hotels operational in both the US and around the world.The Casino BusinessDuring the early seventies, the chain expanded into casino hotels in Las Vegas, Nevada and by the late eighties this area was bringing in close to 44 percent of the company’s total income. Barron Hilton worked the franchising model during this time and the launch of a computerized reservation system, nicknamed the HILTRON. This system was later adopted by other hotels in the industry, adding to the company’s revenue stream. In 1975, 50 percent share in six major hotels was sold off with the agreement that Hilton would continue to manage the properties for a percentage of returns. This was a unique business model at the time and later became a standard practice within the industry.In the late seventies, the company finally completed the purchase of the Waldorf-Astoria land and building and in 1979, Conrad Hilton died at the age of 91. His son succeeded him as the chairman of the board. The company continued to stay afloat during years of recession by relying on revenues from casinos, leasi ng and management and franchise fees.Renewing international expansion, the company created a new subsidiary by the name of Conrad International Hotels in 1982. Hotels were opened in Australia. Turkey, Egypt, Hong Kong, Uruguay and New Zealand in the decade that followed.In a change of management, Barron Hilton handed over the reins to Stephen F. Bollenbach in 1996. Bollenbach was the first non-Hilton to lead the company. He took some bold steps to revitalize the company and among these was the decisions to spin-off the gaming side of the business. In 1998, this arm of the chain became Park Plaza Entertainment Corporation after growing this business substantially. This concern is now called Caesar’s Entertainment Inc. A year later, he drove an acquisition of the $3.7 billion Promus Hotel Corporation, adding further brand names to the company’s portfolio. These included, Doubletree, Embassy Suites, Hampton Inn, Homewood Suites and Harrison Conference Centers.During his tenure, he also reunified the divided Hilton concerns by purchasing a stake in the British owner Ladbroke. The two companies agreed to work together to develop new hotels as well as joint plans for marketing and honoring frequent stay plans for each other.In 2007, the company agreed to a buy-out from Blackstone Group. The transaction meant that the new owner had to deal with a $20 million debt in an economic downturn. This debt was restructured in 2010 with Blackstone investing further equity into the company. In 2013, the company filed for a $1.25 billion IPO.BUSINESS MODELBusiness segments its Products and ServicesThe company, through expansion and acquisitions over the years, caters to a large number of business segments and consumer types. Some of their segments include:LuxuryHotels under this segment are the luxury flagship brands of the hotel chain. These high end hotels cater to clients looking for the highest standards of luxury and service. The two hotel chains in this area include:W aldorf Astoria Hotels and Resorts The Waldorf Astoria Collection of luxury hotels were created after the original Waldorf Astoria in New York City. Other Hilton hotels often have the Waldorf name attached to them but are not necessarily part of the flagship brand. The hotels have presence in the US, China, the UK, Saudi Arabia, Italy, France, Germany, Israel, the Netherlands and Panama, with further development underway in China, UAE, Indonesia and Canada.Conrad Hotels Resorts These hotels began as the international arm of the American Hilton Company. Later, they were retained as a Luxury brand. Currently, they operate worldwide with presence in North and South America, Australia, Asia Pacific, Europe, Middle East and Africa.Full serviceFull service hotels cater to business and leisure travel and locations are often in major city centers, near convention centers as well as at major vacation destinations globally. This segment includes the following brands:Hilton Hotels ResortsThes e hotels are among the flagship brands of the company and one of the biggest and most recognizable hotels around the world. They are owned or managed by Hilton Worldwide or franchised to independent operators. The company has an extensive guest loyalty program with partnerships that range from airlines to car rental companies. These programs are applicable in all Hilton Worldwide hotels.DoubleTree by HiltonMost DoubleTree hotels are franchised though some are managed by the company itself. These hotels came under the Hilton Umbrella after the purchase of the Promus Hotel Company.Embassy SuitesThese are upscale hotels under the Hilton brand name. By 2011, there were 200 in the US with 8 operational internationally. Competitors include Cambria Suites and SpringHill Suites by Marriott.Curio A Collection by HiltonThese are unique hotels, different in every area they operate in. They aim to maintain the history and character of the city that they operate in. Select serviceThese are mid- prized full service hotels that cater to both business and leisure travelersHilton Garden InnThese hotels include basic amenities such as an onsite restaurant and a Pavilion Pantry that serves as a 24 hour convenience store. Most hotels will feature a pool and a fitness center along with high speed wifi access and a business center. Breakfast is usually not complimentary but bed and breakfast packages may be available.Hampton InnThese are limited service hotels and cater to more budget oriented business and leisure travelers. There are no restaurants onsite pr bell and concierge services. The chain had 1800 hotels by 2011 with a majority within the US. Some international locations include Canada, Costa Rica, Ecuafor, Mexico and the UK.Hampton Inn SuitesThese hotels offer the same service as the Hampton Inn with the addition of suites.  These are mid-prized full service hotels that cater to both business and leisure travelers.Extended stay suitesAs the name suggests, these hotels ar e for extended stays.Homewood Suites by HiltonThis chain had 310 hotels in 2012 with more under development. Most are managed by franchisees. These are upscale hotels are compete with Staybridge Suites and Residence Inn by Marriott.Home2 Suites by HiltonHomewood Suites by HiltonThese are a mid-range chain of hotels that offer a more adorable price tag for both business and leisure travelers. All hotels in this range are franchised.TimeshareIn this category of hotels, people will jointly own resort villas. These people are members and can use these facilities for limited periods of time the brand name for this segment is:Hilton Grand VacationsFranchisingOver the years, Hilton Worldwide has made a shift from a traditional hotel company to more of a consultant. This shift in business model was driven aggressively by the new owner, Blackstone Inc. Out of 4,080 Hilton properties, less than 4 percent are directly owned or leased by the company itself. Instead, the company will merely mana ge it for a share of the profits or it is completely operated by a franchisee.This model takes away real estate fluctuation concerns from the Hilton management. Problems such as property values and capital investment into building development and maintenance are no longer a concern. And keep the business growing despite global economic downturns. Instead, the focus is on developing the brand, the customer service and working on occupancy. Franchise fees keep up the revenue and consultant privileges ensure that a keen eye can be kept on compliance to hotel standards. Hilton retains control of most of its flagship properties, airport properties, and largest resorts.The downside of this arrangement is that during good times for business, the company will make less than the franchisee. This is not a major concern for the company at the moment. This model is popular among the hotel industry.CompetitorsThe company competes globally with major industry players such as  Marriott, Hyatt, Sta rwood Hotels and Resorts, ACCOR group, Choice Hotels, and Intercontinental Hotels. Key criteria for competition among these companies include locations, quality of rooms and services and global operations and presence. A 2006 comparison of major players shows how Hilton ranks among competitors.Comparison to CompetitorsHilton Hotels Marriott InternationalStarwood HotelsNumber of Hotels2,9352,832871Number of Rooms (Thousands)501514266Geographical Presence (Countries)7868100Occupancy (Percent)72.574.471.2Average Daily Rate (USD)115.4154.0191.6RevPAR (USD)82.5114.6136.3USPThough all top tier hotel chains aim to offer similar service as competitors, Hilton manages to deliver on service standardization, integrated IT systems and a keen focus on customer satisfaction. Apart from this, the company is not afraid to question itself. A few years ago, the company launched a global research program to support a brand reinvention activity. This helps the company stay relevant.Conrad Hilton Biogra phy